Google Analytics helps businesses analyze their web traffic and gain insights into user behavior. It offers tools to measure engagement, conversions, and overall site performance.
Key features
- Real-time data tracking
- Customizable dashboards
- Detailed audience segmentation
- Goal tracking for conversions
- E-commerce tracking capabilities
Pros
- Freemium pricing model allows for cost-effective usage
- Comprehensive data analysis features
- Integrates well with other Google services
- User-friendly interface for data visualization
Cons
- Advanced features may require technical knowledge
- Limited data retention for free users
- Some reports can be overwhelming for beginners