

Twilio's platform allows businesses to integrate WhatsApp messaging and calling into their applications. It's designed to enhance customer engagement through reliable communication channels.
Key features
- Officially supported WhatsApp APIs.
- Seamless integration for messaging and calling.
- Real-time message delivery.
- Rich media support including images and documents.
- Scalable to meet business needs.
Pros
- High reliability and uptime.
- Easy to implement with comprehensive documentation.
- Supports multimedia messages.
- Effective for customer engagement.
Cons
- Paid service may be a barrier for small businesses.
- Limited customization options in the messaging interface.
- Potential learning curve for new users.