Hotjar

Hotjar provides analytics and user behavior insights for websites. It helps you see how visitors interact with your site and understand their thoughts.

Key Features

• Heatmaps to visualize user clicks and scrolls
• Session recordings to replay user interactions
• Feedback polls to gather visitor opinions
• Conversion funnels to identify drop-off points
• User surveys for deeper insights

Pros

• User-friendly interface for easy setup
• Comprehensive data collection methods
• Freemium model allows limited use for free
• Real-time insights to improve user experience

Cons

• Free plan has limited features and data retention
• Session recording may not capture all events
• Can be overwhelming for beginners due to feature richness
• Data export options are limited in free tier