Google Analytics

Google Analytics helps businesses analyze their web traffic and gain insights into user behavior. It offers tools to measure engagement, conversions, and overall site performance.

Key Features

• Real-time data tracking
• Customizable dashboards
• Detailed audience segmentation
• Goal tracking for conversions
• E-commerce tracking capabilities

Pros

• Freemium pricing model allows for cost-effective usage
• Comprehensive data analysis features
• Integrates well with other Google services
• User-friendly interface for data visualization

Cons

• Advanced features may require technical knowledge
• Limited data retention for free users
• Some reports can be overwhelming for beginners
• Exporting data has limitations in the free version